CSRAZOR DNA
Our Values

Vision

Altogether to Establish a Forward Thinking, Harmonious, Multinational Razor Corporation. 

 

Mission 

Providing Great Razor and Excellent Trade Service for Clients Worldwide. 

 

Core Value 

Honesty, Sharing, Excellence, Win-win. 

 

Spirit 

Beyond yourself, constantly evolution.


Cultural Stories

1. Establishing a Happy Corporation

It is our instinct to pursue happiness. Adhered to the philosophy of people-oriented and of establishing a happy corporation, CS razor shares the development achievements with all employees and assist them to pursue happiness.

Along to establish a happy corporation, remuneration is of overriding importance. Insisted in the theory of “efforts must be rewarded”, CS razor always provides employees with above-average remuneration among the same industry and maintains salary growing simultaneously with company profits. The average annual-salary of our staff grows by 6% recently.

Meanwhile, we provide better welfare and benefits. In 2012, all staff had been firstly included into national social security system. We organized all to travel abroad in 2013, like Austria, Europe, Maldives and so on, which became a big news in Razor industry in Ningbo. At present, our company allocated 1000RMB as annual tour for people. In addition, annual physical examination, a high standard of holiday benefits and collective birthday parties contribute to make employees happier.

Happiness is a comprehensive experience, more than remuneration. Company support the staff to set up associations and fund them to organize various club activities, such as "The voice of CS razor ”, funny sports meeting, basketball and badminton competitions, all of which light up and amaze our life.

As well known, helping employees to develop is the essence of happy corporation. We make great importance to staff training. Apart from existing outsourcing training, we opened “CS razor Class” in 2013, not only launching orientation for new-comers, but also organizing multiple classes to improve their vocational skills and comprehensive quality. It is estimated that 8 classes were hold by CS razor Class, which trained a total of 202 stuff in the year of 2015. Moreover, each subsidiary arrange a veteran to teach new-comers with the purpose to promote development.

To make every staff happy and enjoy their life is what a happy corporation aims at.

  

2. Be Thrifty To Manage Company In a Long-Term

We have maintained a strong profitability and sustaining economic growth since foundation. However, being thrifty and making every penny cost is always our fine tradition. For example, our work area is simply and practically decorated, without any luxurious decoration; every workers work hard and operate as instructions of each process, will not waste any materials. We strive to cost-effective daily expenses, by purchasing Materials, office furniture, daily benefits, birthday gifts, annual prizes and renting sound equipment through our cooperated manufacturer below market price; we entertain our clients at an ordinary restaurant, instead of luxury style, which is highly recognized by our clients.

The reason why we manage our company in a thrifty way is that we cherish money earned by every staff and we make every penny cost, with a respect to their arduous effort. Our management must insist the principle of thrifty when approving expense plans. Only by making utmost use of money can our company grow steadily and further.

The key point to manage company thriftily is to regard company as our own home. Managers compare every quotations from our material suppliers to find the most suitable and cheapest ones, considering using their own money, when launching programs, purchasing goods and negotiating contracts. If each payment is accurately used, the cost of manage a company is cut by half.

No good deed is too small and we keep thrifty through trifles. For example, our workers and staff turn off lights after leaving when there is no people there; we recycle the printed paper and avoid to take lift between two or three floors so as to safe electricity.

 

3. Internal Promotion Provides Bright Future

Since foundation, we stick to the internal promotion and form a high-level employment mechanism. According to statistics, a total of 11 high-level directors and managers are gradually promoted work from an ordinary workers or salesman.

Our core concept of Human Resources aims at internal employees to ensure that everyone display their talent and fulfill their value. There are two promotions in the middle and end of year when well-performed and highly-recognized stuff can get a promotion chance by stating their career achievement. Many outstanding performed employees have improved year after year, developed rapidly and realized the transition from an ordinary staff to a leader in our company. In the internal promotion process, we have always adhered to personal ability and actual performance, in regardless of Guanxi(special relations with leader), education qualifications and seniority. Performance is the main guidance in our company. No matter whether you are new staff, where you come from, whether you have back up in the managers and whether you graduate from higher colleges, you can get promoted as long as you work hard in your own post and perform well enough.-¬¬¬ Meanwhile, once promoted to higher post, we value business skills and leadership ability as well as individual morals. Only being loyal to our company with higher responsibility can be a higher manager in the long-term.

It is sure that a long period of self-enclosed state is not conducive to the healthy development in the future, so that we bring in high-end talents which fit our corporate culture and make up of human resources. we will remain compatible and cautious attitude to bring in external talents for our own benefits.

    

4. Integrity, Justice, Rightness

CS razor attaches great importance on self-discipline of being rightness people and doing the right

In a perspective of business, our company connects with several thousands of clients. Our purchasers and sales cooperate with them every day and conclude a large amount of transactions. Integrity is the core rule for them. In the course of contacting with clients, sales should count on our outstanding service to obtain their trust and long term relationship, and forbidden to bride clients’ representatives or any other ways to maintain business relations, and reject representatives’ unfair claim in a polite way, because we believe improper cooperation will not last long, and we value our cooperation relationship on the basis of normal commercial. When negotiating with suppliers, purchasers have a right to choose a supplier so that they are regarded as “God of Wealth” by suppliers, which makes it necessary for purchasers to stick to professional ethics and resist from bribery. In terms of interior department, the logistics staffs are bribing targets for many suppliers and partners, like banks, advertising companies, express companies, hotels, car rental companies and so on, and related personnel should be rightness on purchasing without injustice and bias, turning down any forms of bribery and always putting our company profits in the first place.

Definitely, integrity is not only reflected in foreign relations, but also in colleague relationship. We stick to maintain the simple and pure relationship without any grade and intrigue, in a harmonious and relaxing work environment. 

 

5. Concentrate On RAZOR And Develop On a Stable Way

Since establishment, we have concentrated on making great products, consistently strengthens our core competitiveness and wholeheartedly provides worldwide customers with outstanding products and services.

Concentration is a constant force. A few years ago, real estate market and stock market became extremely hot that many enterprises couldn’t withstand the temptation of casting away their previous business and involving into, and some were especially into new business field for business transformation and investment diversification. In the contrast, we kept calm and wholeheartedly concentrated on Razor R&D as usual, regardless of current trend to plunge into unfamiliar business. However, many enterprises suffered from periodical modification in real estate and ups and downs in stock market and they struggled to operate, while our company had maintained a stable and health development in those years. Stability is to control our own development pace which is judged by internal enterprise efficiency and long-term profitability, not by surface data and scale. Due to the export downturn in China, local governments have introduced policies to encourage us to expand and many companies make full use of this opportunity to forge export data, but we develop in accordance with the fixed plan and move forward step by step. In the recent years, our company’s export growth is likely to lag behind some peers, but our factory efficiency and core competitiveness are superior to others. It promotes our development and long-term value. We will strive to build the world's leading and professional razor ecosystem.

 

6. Be An Open And Transparent Public Enterprise

Our company is a relatively open-minded enterprise which surpasses ordinary listed enterprises on the level of information disclosure in many respects.

We have contributed a lot to constructing information dissemination channels to the public and have composed of a channel system with a monthly newspaper (Chinese and English versions), quarterly publication, micro-channel public number, and website among which is the headquarter to public our company and can make the viewers be our friends without visiting, monthly releasing hot-seller products, successful collaboration cases, our important events and development situation; quarterly " CS razor Magazine” concludes and shares our develop experiences in the higher and superior level; Wechat issues valuable information every day. All these multi-channels smooth our communication further. In addition, we are willing to communicate and share with peers face to face and visit other companies to overcome our own shortcomings by learning from other advantages.

The transparency of information goes deep in the internal structure. Our employees deserve more dynamic and comprehensive news. Apart from the abovementioned magazines, they can keep records of the current performance and efficiency in a mall department from one subsidiary via per monthly and quarterly meeting, and learn from the excellent colleagues in the aspects of producing and serving the previous clients, developing new clients and new products from cross-department intercommunications. Acquaintance results in trust. The more transparency of our company and information, the better our staff will understand us, customers and the better our peers can acknowledge us. 

 

7. Green Enterprise

Green Enterprise refers to company who takes sustainable development as its own responsibility and absorbs social responsibility and environmental protection into the process of management. Since our establishment, we always aim at being a green enterprise, and take sustainable development as our main strategy to contribute to the whole society.

We have been enthusiastically participated into all kinds of social charities. From 2008 to 2018, we have held scholarship-granted activities for more than ten times to assist the poor students to complete the study. “CS razor Charity Benevolent Fund” was set up with 6 million in 2011, and 1.2 million has been donated up to now in building school in Guizhou Province and subsidizing cataract patients to regain their sight. We have organized “Clothes Plus Clothes” donation activities in four successive years, from 2011 to 2014; The first charity fund caring for families who lost their only kid was set up as “CS razor Qingfeng Fund” in the beginning of 2015, and we cooperated with the family planning association in Jiangbei District to assist these families. Influenced by our charity concept, more and more employees donate blood and money to the earthquake-stricken area, comfort ordinary sanitation workers in the hot summer, and visit the nursing home for the elder.

As a green enterprise, while returning to the society and being a warm enterprise, we grasp every chance to become a good partner with the nature. September 2014, our group initiated “Warm Breeze” activity which gathered our staff and other partners to pick up trash at weekend and kept the field clean, with a aim at promoting the concept of environmental health. This activity had been widely praised and more than 20 enterprises (communities) calculated about 300 people participated in “Warm Breeze”.

Definitely, Green enterprise is not confined to assume responsibility for society, but to the enterprise itself. In addition to surpass the industry in employee compensation and benefits, we strongly advocate the concept of solidarity. We set up mutual fund within our company named “Charity Fund” in 2014, donated from every staff, 10yuan per month, especially for assisting poor employees under major accidents. Several employees have received our immediate assistance since now, calculated about 100,000 Yuan.

 

8. Innovation Leads Development

Innovation is our motivation to establish a competitive advantage and continuous development, which is our main key to develop from a small one to a large factory and to achieve a leading position in the fierce competition in the international market.

Our company was bold to abandon the prevailing business operating mode and execute stock incentive, which was a win-win method for not only offering a great platform to achieve personal values, but also retaining personnel, which laid a solid foundation for rapid development and made a new breakthrough in the development of factory in Ningbo. For example, R&D department,production department, purchasing department and QC department will share benefit and loss together, so keep the better production start from design. Management model and mechanism innovation make a small factory to quickly come to the forefront in Zhejiang.

It is acknowledged that innovation is not equal to success and there still exists some uncertain situation. The more opportunity, the more risk we will have. We believe that innovation leads development and hold an optimistic attitude to face the risks and not take any adventure. Every new business layout is settled down after basic pilots, trials and errors and keeping small steps to promote innovation strategy, strive to grasp every industry development opportunities, but also to avoid a risk from new project and steadily forward.

Meanwhile, we also encourage all departments and staff in their business areas and jobs eclectic to think from the fixed, optimize work process, improve performance and achieve and make breakthrough. We collect “golden ideas” from all staff with a purpose to create a good atmosphere full of innovation and part of "Golden Ideas" have been adopted and received good results.

 

9. Be Low-Key And Pragmatic

“Be low-key and pragmatic” is a traditional label of corporation. We believe in the internal strength to win in the fierce competition in market, rather than valueless social reputation. We should put our energy on strengthening products development and internal management, and keep a low key to all these kinds of rankings and awards which many enterprises are keen on, especially not scientific and authoritative assessment. Indeed, it is much more valuable to put more energy to the more important matter than meaningless ranking.

At the same time, low-key and pragmatic attitude also reflect in the foreign exchanges, maintaining humility to learn from other enterprises, and holding a very open-minded attitude to discover, to learn, to digest new markets, good idea and new practical management to light up our future.

Definitely, low key attitude does not mean closure. We lay a great emphasis on information disclosure of companies to our customers. However, we really pay less attention to communicate with other public media like newspapers, magazines and websites.  Although the public media spread widely and firstly with effective influence, their news often exaggerate and distort the facts in particular phenomenon, and therefore we generally does not take the initiative to seek newspaper publicity, and often refuse the interviews from the mainstream media. 

 

10. Harmonious Corporation

Harmony to make wealth is the essence of Chinese traditional corporation culture. We believe that only in harmony with the opponent can we maintain a healthy market.

We treat clients as long-term partners rather than spot trading partners, and everyone trust each other and promote mutual benefits and development. We adhere to the contract, keep promises, and delivery on time.

Market is a multi-win situation. We have partners, as well as competitors. Therefore, we always compete in a normal and healthy method, never using particularly low price to disturb the market, and we focus on upgrading price, quality and service to enhance the comprehensive competitiveness. Better fame will attract many clients from all over the world.

Of course, competition among enterprises is not only in the products and services, but also in talented staff. We value training talented staff by our scientific method, like” CS razor Class”, not relying on introducing from other companies. Meanwhile, we implement “Teacher and student assist group” and promote a culture of learning to aid them to grow faster and better. Moreover, we take a biannual promotion mechanism, and implement stock incentive system, all contributing to provide wider and longer outstanding business platform. We believe that only enterprise and staff companies in harmony with people can our enterprise achieve sustainable development.


11. Always Maintain a Strong Sense of Crisis

One fades in peace, survives in sorrow. In the fierce market competition, complicated and dangerous situations may occur at any time. Only when continuous maintaining full sense of crisis and an orderly state can enterprises withstand wind and waves. So far from the establishment of our company, we have maintained a strong sense of crisis. A sense of crisis was deeply remembered in heart. 

Although in recent years our business scale and operational efficiency maintain a rapid growth, we have not slowed down and left a moment to enjoy the success. We still explore new products and business with highly enthusiasm. We still requirement all employees to do higher performance and stimulate a strong sense of competition. We do not have the slightest complacency and busy publicizing successful experiences. We never stop thinking about the future of the market risk, the huge impact of sharp fluctuations in domestic and international economic situation, suddenly changes of foreign trade environment and sudden appearance of new competitors. We have never stopped thinking about the dynamic competitiveness of enterprises, if there any needs to quickly make up for the short board competition or continue to strengthen and enhance the core competitive advantage in the rapidly changing of environment. We never stopped thinking if we have grasped the latest market trends and placed at the forefront of change in the business model and if we are leading enterprise in the trend of growth.

The sense of crisis forces us to concentrate on Razor and relative personal care products, focus on enhancing the core competitiveness of the industry and strengthen its core competitive advantage. The sense of crisis forces us to reject confusion by several of investment projects. It also avoids us to be indecisive by rich mythology and blinded by cross-border investment and multi-operation. It forces us to extend investment projects which are helpful to the main industry, enhance supply chain and build a strong overall personal care ecosystem.

The development of enterprises is like this way, so do personal development. Without sense of crisis, enterprises will eventually be overwhelmed by ongoing times. Without sense of crisis, personal will eventually be eliminated by steadily forwarding enterprises.